Introduction

Tradefort Ltd (trading as Knightsford Finance) (“we”, “us”, “our”) are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you interact with us, including when using our services.

By engaging with our services, you agree to the practices described in this Privacy Policy.

About Us

Tradefort Ltd, trading as Knightsford Finance, is a commercial finance brokerage registered in England and Wales. Our company registration number is 13118797, and our registered office is at 71-75 Shelton St, London, Greater London, WC2H 9JQ. For any queries, you can contact us at info@knightsford.co.uk.

Information We Collect

We may collect and process the following personal data about you:

Information You Provide:

Identity Details: Full name, date of birth, identification documents (e.g., passport, driver’s license).

Contact Details: Address, email, phone number.

Financial Information: Bank account details, income, financial history, and any other data required to assess eligibility for services.

Business Details: Business name, registration information, turnover, and financial performance.

Information We Collect Automatically:

Technical information such as IP address, browser type, and usage data from your interactions with our website.

Information from Third Parties:

Credit referencing agencies, CIFAS, fraud prevention agencies, or other trusted partners for due diligence and compliance purposes.

How We Use Your Data

We use your data to:

Provide our services, including assessing eligibility for commercial finance.

Conduct identity and fraud checks, including compliance with CIFAS requirements.

Meet legal and regulatory obligations.

Improve our services through analytics.

Communicate with you about our services, including responding to inquiries and processing applications.

Share data with lenders, partners, or other brokers involved in delivering the requested services.

CIFAS Compliance

We participate in fraud prevention activities through CIFAS. This means:

We may share personal data with CIFAS for the prevention of fraud, money laundering, or other criminal activities.

Data shared with CIFAS may result in fraud prevention agencies maintaining a record of any identified risk or suspicion.

If fraud is detected, you could be refused certain services, finance, or employment.

You can obtain further information about how CIFAS operates and your rights by visiting CIFAS Privacy Policy.

Data Sharing

We may share your data with:

Lenders and Financial Institutions: To facilitate the provision of finance.

Third-Party Service Providers: For IT support, analytics, or other operational purposes.

Fraud Prevention Agencies: As part of our compliance with CIFAS and other regulatory requirements.

Law Enforcement and Regulatory Authorities: When required by law or to protect our legitimate interests.

Data Retention

We retain your personal data for as long as necessary to:

Fulfill the purposes for which it was collected.

Comply with legal and regulatory obligations.

Resolve disputes and enforce agreements.

Once your data is no longer required, we will securely delete or anonymize it.

Your Rights

Under UK GDPR, you have the following rights:

Access: Request a copy of your personal data.

Rectification: Request correction of inaccurate or incomplete data.

Erasure: Request deletion of your data in certain circumstances.

Restriction: Request restriction of data processing.

Portability: Request transfer of your data to another provider.

Objection: Object to processing for direct marketing or legitimate interests.

To exercise these rights, contact us at info@knightsford.co.uk.

Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

Marketing

How we collect, use, and safeguard your information when you engage with us via our website or social media ads on Facebook, Instagram, X, Google, YouTube, lead forms or any associated interactions.

Information We Collect

We may collect the following personal information when you submit a lead form:

Full Name

Email Address

Phone Number

Business Name

Business Information (e.g., revenue, time in operation)

How We Use Your Information

We collect and process your personal information for the following purposes:

To assess your eligibility for financial products.

To contact you regarding your inquiry.

To provide personalized recommendations and tailored financial solutions.

To comply with legal and regulatory requirements.

Legal Basis for Processing

We process your information based on your consent provided through the online lead form and to perform pre-contractual actions at your request.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Cookies and Tracking

Our website may use cookies and tracking technologies to enhance your experience.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:

Tradefort Ltd (trading as Knightsford Finance)

71-75 Shelton St, London, Greater London, WC2H 9JQ

 Email: info@knightsford.co.uk

 Phone: 02045878030

Effective Date: December 27, 2024